Blar i BI Open på forfatter "Skeie, Malin Elida"
-
Investigating the brand love-brand hate relationship, and the effects of brand attitude and brand attachment on brand hate
Silden, Sandra Emilie; Skeie, Malin Elida (Master thesis, 2015-08-07)There has been an increase in consumer research on consumer-brand relationships, specifically positive relationship between the consumer and brands. This thesis tries to shed light on a topic that has received less attention, ...